If you’ve been scrolling through TikTok, Instagram Reels, or YouTube Shorts lately, you’ve probably noticed something: the best videos grab your attention fast. And it’s not just about the flashy edits or catchy soundtracks; there’s a whole strategy behind these viral gems. So, if you’re ready to step up your short-form video game, let’s dive into some best practices that will have your content standing out in a sea of endless swipes.
People on these platforms scroll quickly, so you’ve got about three seconds to grab their attention. Make it count by starting with:
A Bold Statement or Question: Something like “Did you know this hack could save you hours?”
Eye-Catching Visuals: Use dynamic movement or bold colours to stand out.
Trending Sounds: Hop on a popular audio track to boost your chances of getting noticed (we’ll come back to this).
Understanding your audience is key. Are you targeting Gen Z? Millennials? Or a niche community like plant parents or theatre lovers? Once you know who you’re talking to, tailor your content:
Relatable Themes: Create scenarios your audience will see themselves in.
Trending Topics: Tap into what’s hot in your niche – trends evolve quickly, so keep an eye out!
Cultural Context: Consider location or language nuances that resonate with your audience.
Short-form video platforms aren’t for essays. Aim for 15-30 seconds, with snappy edits and a clear message. Use:
Text Overlays: Highlight key points to make your video more engaging.
Quick Transitions: Match your edits to the beat of the music for maximum impact.
Visual Variety: Alternate between close-ups, wide shots, and different angles to keep things fresh.
Trends are your shortcut to virality. Here’s how to stay on top:
Spend Time on the App: Yes, this counts as research! Scroll through your For You Page to spot patterns.
Follow Creators in Your Niche: They’ll likely hop on trends early.
Use Trend-Tracking Tools: Platforms like Trendpop or Tokboard can give you insights into what’s taking off.
If you want people to like, share, or comment, ask them. Try CTAs like:
“Tag a mate who needs to see this!”
“Double tap if you agree!”
“Share this with someone who’d love it.”
This simple step can make a massive difference in your engagement.
Editing is where the magic happens. Even if you’re not a video wizard, these tips can help:
Use Built-In Tools: TikTok, Instagram, and YouTube all have user-friendly editing features.
Third-Party Apps: Apps like CapCut or InShot offer advanced options without the hassle.
Focus on Sound: Sync your edits to the beat of your audio for a polished look.
A killer caption can add personality to your post, while hashtags get your content discovered. For hashtags:
Keep them relevant.
Use a mix of broad and niche tags.
Add 3-5 per post.
Some examples: #contentcreator #shortformvideo #trendingnow #tiktoktips #viralsecrets
Creating one viral video is a fantastic achievement, but building a loyal audience requires ongoing effort. Regularly posting high-quality content keeps you fresh in the minds of your viewers and helps establish a recognisable style or brand. Aim to upload videos at least 1-3 times per week to maintain momentum and stay relevant. Consistency doesn’t just mean frequency—it also means delivering content that aligns with your niche and audience expectations. Over time, this steady output will not only strengthen your online presence but also improve your chances of creating more viral hits as the algorithm begins to favour your account.
20 January 2025