Go With Pride: Bringing Inclusive Culture to Life Through AI

 

Funded by Innovate UK’s Creative Catalyst programme

We’re proud to announce the successful completion of Go With Pride — a groundbreaking new digital platform that helps LGBTQ+ audiences discover theatre and live events they’ll love, wherever they are in the UK.

Over six months of intensive development, supported by the Creative Catalyst 2024 fund from Innovate UK, we’ve built and launched a powerful new cultural discovery tool. By combining AI, real-time event data, and inclusive design, Go With Pride makes it easier than ever for users to find shows that reflect their tastes, identities, and communities.
What The Platform Does

Go With Pride is the UK’s most comprehensive theatre and live events listing tailored to the LGBTQ+ community — and it works entirely through an AI-powered chat experience. Users can ask our chatbot (Sam) for personalised show recommendations, explore everything from musicals to comedy, drag to classical concerts, and be linked directly to major ticketing partners.

  • Over 11,000 events listed across the UK and Northern Ireland
  • Integration with major ticketing platforms including Ticketmaster, TodayTix and Skiddle
  • AI-powered recommendations and wildcard suggestions — not just filters

  • Focus on inclusivity, accessibility, and cultural relevance

    The platform is now live and available to explore at www.gowithpride.com
What We Achieved in Just 6 Months
With funding from Innovate UK’s Creative Catalyst, we:

  • Built and launched a fully functional platform with a custom AI chatbot experience
  • Ingested and structured thousands of events from multiple API feeds
  • Developed a unique voice and brand identity grounded in LGBTQ+ experience
  • Engaged with regional theatres, community partners, and prospective users
  • Proved a commercial model based on affiliate revenue, with plans to scale

And we’re not stopping there.
What's Next

While Go With Pride is built for LGBTQ+ audiences in the UK, the technology behind it is sector-agnostic — meaning it can be reimagined for everything from live comedy and music gigs to retired travellers, beauty services, and beyond.

We’re now in early-stage discussions with potential commercial partners in the UK, Spain, Italy, and the Middle East to white-label and adapt the platform.

If you’d like to work with us — whether you’re a theatre, a community, or a tech partner — we’d love to hear from you.

Contact us

Reach out to us if you're from the theatre or live events sector and want to collaborate on getting your shows noticed and your audiences to the show!

Talk to us about shows!

Reach out for a free intro call to tell us about your theatre or show ambitions and talk about how we're using AI to support the live events space!

BOOK A CALL