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Decoded.
Digital.
Growth.
Expert strategies, industry reports and deep dives into paid media, AI and brand scalability. Written by the people running the campaigns, not a content mill.
Seven ad platform changes from September 2026, and what to do about each
The read. Meta took the placement checkboxes out of ad sets and put part of its business toolkit behind a subscription. Google moved most Search campaigns onto AI Max. ChatGPT […]
Dr Josh
You have 2.3 seconds. Here is what to do with them.
The read. Across 55 Meta ad accounts we manage, 80% of video plays end before the three-second mark. The decision to keep watching is made in about 2.3 seconds, before […]
Dr Josh
Q4 2026 on Meta: plan for 12% dearer ads and fewer manual controls
The read. Meta’s average price per ad rose 12% year on year in each of the last two quarters, the placement checkboxes are leaving ad sets, and Q4 competition starts […]
Dr Josh
Restaurant sales grew 2.4% in August. Here is how to make December the month that counts
The read. Restaurants led UK hospitality in August with like-for-like sales up 2.4%, against 0.8% for the sector, 0.5% for pubs and a 2.5% fall for bars (NIQ RSM tracker, […]
Dr Josh
Klaviyo went headless at K:BOS 2026. Here is what it changes for your email revenue
The read. At K:BOS on 9 September, Klaviyo made more than 260 of its tools callable from Claude, ChatGPT or any AI system, added plain-English questions that become SQL (database […]
Dr Josh
ChatGPT ads are open in the UK and Europe. Should you buy them, and how do you get found for free?
The read. ChatGPT Ads launched in the UK on 11 August 2026 and across 31 European markets from 18 August, with self-serve buying through OpenAI’s Ads Manager by the end […]
Dr Josh
Resource Library
Tools for Growth
Whitepapers, templates and checklists built by our strategy team. The same documents we use internally, free with an account.
Whitepaper
2026 Paid Media Benchmark Report
Comprehensive performance data across 14 industries. Download PDF.
Template
BFCM Launch Checklist
The 100-point audit we run before every Black Friday.
TEMPLATE
AI Creative Workflow
Brief, prompt, asset, QA and result in one file
Guide
The CRO Playbook
Psychology principles for landing pages that convert.