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Book Marketing
With a combined experience of over 50 years in digital marketing and book and digital publishing, the founders of Invincible Digital have managed book portfolios worth over $50M, worked at the global level at Google and grown brands to revenues of £50M. Combining our digital experience and with our proprietary methodologies, we are now focusing on helping authors reach the sales you deserve.
Our current client list includes international New York Times bestselling authors trading through Amazon, Shopify and in physical bookstores across paperbacks, Kindle and audiobooks and in the USA, UK, France, Germany, Italy and Spain.
We run marketing campaigns in multiple languages across paid Social and programmatic advertising, driving sales to your own store and/or to the multiples.
We’re helping our biggest authors to millions of dollars in revenue per year.
Our experience includes publishing and marketing titles as diverse as romance and thrillers, Gray’s Anatomy, market-leading titles in filmmaking and photography (including books by Oscar-winning authors) and How-To books for designers and computer programmers. We know the dynamics of the books trade and the challenges of being an author and getting seen and sold.
Audience Targeting & Technology
Using our proprietary methodology and access to a custom database of millions of profiled prospects gives you access to unique audiences that other authors can’t reach.
Author & Title Visibility
Most authors attempt to increase their visibility on Amazon or through BookBub, giving away revenue in the process. We do it differently. By targeting readers before and after they hit Amazon, you’re not competing with better-known authors onsite. You’re beating them to it.
Sales & Profitability Growth
There’s an old saying in advertising: “Half the money I spend on advertising is wasted; the trouble is I don't know which half”.
We can fix that: With our experience of delivering successful sales and profitability growth for a wide range of commercial clients we can dig into the data across all digital sales and marketing channels to understand what’s working (and what isn’t) and course correct to optimize your marketing spend and profitability.
How We Work
Because we’re different from the big book discovery services like BookBub and the traditional trade publishers that just add you to their roster, we start with an introductory meeting to understand your profile, your body of work and the approaches you’ve taken to date to market your titles. We then do a deep dive on your data to formulate a plan of attack to promote your new title, frontlist or series and this will range across multiple digital platforms and marketing channels.
We only work with authors with a book series or multiple titles available.
Introduction
During our introductory meeting, we learn about the books you’ve published, your marketing efforts to date and your ambitions for your new title or for your book series. Of course, this is free.
Analysis & Recommendations
We analyze your sales, royalties, and digital marketing activities to establish a baseline and recommend strategies to boost your sales using technology and data.
Live Campaign Phase
During the live campaign phase we use our full-funnel methodology which looks for new readers, delivers targeted ads to them which evolve as the reader gets closer to “purchase” which for you means Page Reads or Book Order. Campaigns monitored 24/7.
Pricing Model
Our single goal is to make your books more profitable so you can focus on what you do best: writing books. We charge a single fee for our deep dive into your data, then campaign creation costs and a percentage of the ad spend we book to generate sales for you.
Contact us
Reach out to talk about your ambitions for your books, to see some of our amazing campaigns and to learn about our tried and tested strategies for other authors.
Talk to us about books!
Reach out for a free intro call to tell us about your books!
