Repurposing Content: Get More Mileage

Let’s face it – creating high-quality content takes time and effort. So, wouldn’t it be great if we could get more out of the hard work we’ve already done? Well, here’s the good news: you absolutely can! Repurposing content is an effective way to get more mileage out of your best-performing blog posts, videos, and other content. By transforming them into different formats, you can reach new audiences, improve your SEO, and extend the shelf life of your content. Here’s how you can repurpose content like a pro.

Why Repurpose Content?

Repurposing content has tons of benefits. First, it’s a fantastic way to maximise your existing content without having to constantly create new material from scratch. Plus, people consume content in different ways, so why not give them options? Not everyone will read a blog post, but they might watch a video or listen to a podcast.

Another great reason to repurpose content is SEO. Google loves fresh, relevant content, and by repurposing your posts, you can update and expand on the original ideas, helping to boost your rankings. Plus, if you share your repurposed content on social media or email newsletters, you’re likely to drive more traffic to your website.

How to Repurpose Blog Posts into Multiple Formats

So, how do you actually go about turning your blog posts or videos into new formats? Let's start with blog posts.

1. Turn a Blog Post into a Video

One of the easiest ways to repurpose a blog post is to turn it into a video. Videos are an incredibly engaging format, and they have a much higher chance of being shared on social media. You can either create an explainer video or simply read the blog post out loud (adding a little personality, of course).

Tools like Canva, InShot, or even iMovie can help you create high-quality videos with ease. If you’re camera-shy, consider using a voiceover with slides or animations. You can upload the video to YouTube, Instagram, or TikTok, expanding your content’s reach beyond the people who read your blog.

2. Turn a Blog Post into an Infographic

If your blog post is packed with information (like statistics, processes, or key takeaways), an infographic is a brilliant way to repurpose it. Infographics are easy to digest, and they tend to get shared more often on social media.

You can use tools like Piktochart or Canva to design an eye-catching infographic that summarises your blog post in a visual format. Infographics are perfect for platforms like Pinterest, where users love discovering shareable content.

3. Create Social Media Posts from Blog Content

One of the simplest ways to repurpose a blog post is to break it down into bite-sized pieces for social media. You can pull out key quotes, tips, or questions from your blog and turn them into graphics or text-based posts. This is great for platforms like Instagram, Twitter, or LinkedIn, where users prefer quick, snappy content.

Tools like Buffer, Hootsuite, or Planoly can help you schedule your social media posts in advance, so you’re not scrambling to come up with fresh content every day. Just make sure you tailor each post to the specific platform and audience.

4. Repurpose Blog Posts into Podcasts

If you’ve got a popular blog post, why not turn it into an episode for your podcast? You can read the post out loud, but it’s also a great opportunity to add additional commentary, anecdotes, or interviews to provide even more value for your listeners.

Podcasting tools like Audacity or GarageBand make it easy to record, edit, and publish your episode. Once it’s live, you can promote it on your blog, social media, and email list to get even more traffic.

Repurposing Video Content

If you’ve created video content, there are plenty of ways to give it a second life.

1. Transcribe the Video and Turn It into a Blog Post

If you’ve already created a video, you can repurpose it into a blog post by transcribing the content. You can either use an automated tool like Otter.ai or do it manually, and then turn the transcript into a fully-fledged blog post.

Not only does this allow you to reach audiences who prefer reading over watching, but it also boosts your SEO since Google loves text-based content. You can even optimise the post with keywords and internal links to make it even more SEO-friendly.

2. Create Social Media Snippets

One of the best ways to repurpose video content is to cut it into smaller snippets for social media. Take short, engaging clips from your videos and share them on platforms like Instagram, TikTok, or Twitter. These shorter clips can act as teasers for the full video, encouraging your audience to click through and watch the entire thing.

3. Create GIFs from Your Videos

If you’ve got a memorable moment in your video, turning it into a GIF is a fun way to repurpose it. GIFs are super popular on social media and can help boost engagement. You can create GIFs using online tools like Giphy or EZGIF.

Repurpose Content for New Audiences

The key to successful repurposing is making sure the new formats reach different audiences. For example, someone who reads blogs might not be the same person who watches YouTube videos. So, by offering your content in a variety of formats, you can attract people who prefer different types of media.

It’s all about expanding your reach and giving your content more opportunities to be discovered. Plus, it keeps your audience engaged, as they’ll get to experience your content in different ways.