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2 min read
Updating Customer Personas: Revisiting Buyer Personas for Today’s Market
Let’s face it, the world isn’t standing still. People’s lives, habits, and even tech preferences are constantly changing. That’s why if you’re still...
Social Media
3 min read
Micro v Macro Influencer Marketing: What Works?
When it comes to influencer marketing, the buzzwords are all around us: micro-influencers and macro-influencers. But what’s the difference, and which...
2 min read
Viral-Ready Short-Form Video
If you’ve been scrolling through TikTok, Instagram Reels, or YouTube Shorts lately, you’ve probably noticed something: the best videos grab your...
2 min read
Managing Negative Reviews & Brand Reputation: Handling Criticism
Running a business isn’t all sunshine and glowing reviews. Every now and then, a negative review can appear—a less-than-stellar comment that feels...
3 min read
Repurposing Content: Get More Mileage
Let’s face it – creating high-quality content takes time and effort. So, wouldn’t it be great if we could get more out of the hard work we’ve already...