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2 min read
What We’ve Learned After Focusing Our Digital Marketing on Romance Authors
7 Insights That Changed the Way We Think About Readers — And Why We’re Sharing Them.
personas
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Refining Your Content Strategy: Editorial Calendars & Consistency
Let’s be honest, crafting a stellar content strategy isn’t just about throwing ideas into the mix and hoping for the best. It’s about having a plan—a...
2 min read
Updating Customer Personas: Revisiting Buyer Personas for Today’s Market
Let’s face it, the world isn’t standing still. People’s lives, habits, and even tech preferences are constantly changing. That’s why if you’re still...