News, Views & Resources

Read on for our latest thinking on the issues that matter in the world of digital marketing.

marketing data

2 min read

Updating Customer Personas: Revisiting Buyer Personas for Today’s Market

Picture of Josh Bradley-Viso Josh Bradley-Viso:

Let’s face it, the world isn’t standing still. People’s lives, habits, and even tech preferences are constantly changing. That’s why if you’re still...

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3 min read

Marketing Metrics & KPIs: Making Data-Driven Decisions

Picture of Josh Bradley-Viso Josh Bradley-Viso:

Why Metrics Matter In the ever-evolving landscape of performance marketing, it’s all too easy to get lost in the noise. From eye-catching ads to...

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